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Qiang（Kevin）Cheng
Cheng Qiang Senior Partner
IP and Technology Innovation
Dispute Resolution
Corporate and M&A
Employment and Labor
Detailed introduction
Kevin Cheng is currently Joint Head of the Intellectual Property and Technology Innovation Practice Group at Dacheng Shanghai, and Deputy Director of the Intellectual Property Department of Dacheng Shanghai.
Kevin worked in the legal department of Coretronic Group in 2004 and was responsible for the IP management of the Group. He has been a full-time attorney since 2006 when he started to work in Haworth & Lexon Law Firm, first as a lawyer and then a partner. Kevin joined Dentons Shanghai Office in March 2015.
Kevin has over 20 years of legal experience. During his practice, he has provided long term or special legal services to more than 100 well known domestic and international enterprises, including: Inditex Group (Zara), Coca-Cola, Louis Vuitton (LV), OTB, ArcelorMittal, Miele, Oriflame, GE, Xylem (ITT Group), Givaudan, ORBIS, Videojet, Duravit, Gaither, TTVJC, Pixi, TOWA, Trayton, DIC Corporation (Japan), Rohto Pharmaceutical, Tsuburaya, MAGIA TOKYO, TDK, Fujifilm, Nippon Paint, SCREEN , Savills, Shanghai International Energy Exchange (INE), Shanghai Pudong Development Bank, Bank of Beijing Shanghai Branch, Vanke, Longfor, SAIC, SAIC Venture Capital, Yuyuan, Yunda Express, Shanghai IC Industry Investment Fund, Teluo CNC, Changjiang Jinggong Steel Building, Volant, Tianhai Group, Shanggong Group, Shanghai Theatre Academy, Huibai New Materials, Shanghai Lida Film, Three-Body Universe, Yoozoo Games, and Dajia Insurance.His services cover intellectual property protection (patents, trademarks, trade secrets and unfair competition), corporate risk prevention and control, and other related areas.
Kevin serves as legal counsel to a number of government authorities, including the General Office of Shanghai Yangpu District People’s Government, Shanghai Yangpu District Government Affairs Service Center, Shanghai Yangpu District Administration of Culture and Tourism, Shanghai Yangpu District Culture and Law Enforcement Unit, the Port and Waterway Administration, Fengxian District Intellectual Property Office, and the People’s Government of Nanjiang County. He is also a part-time supervisor at the Law School of East China University of Science and Technology, an expert on legislative work appointed by the Shanghai Pudong Bureau of Justice, and an expert advisor at the Shanghai Fengxian Overseas Intellectual Property Dispute Response Center. He has been invited on many occasions to give lectures and academic guidance to students at Tongji University, Shanghai University of International Business and Economics, Shanghai Jiao Tong University KoGuan Law School, East China Normal University, and Shanghai University of Political Science and Law. In addition, he has long provided practical legal training for professionals at leading legal training institutions including Antuo, Falvohui, and LEB.
• In 2021, Kevin was awarded the "Top Ten Patent Lawyers of the Year" by The China Intellectual Property Service Capability Ranking and the Powerful Country Intellectual Property Forum.
• In 2023, Kevin was nominated as a Rising Star in the field of intellectual property by the“Lv Xin She”， a leading vertical new media platform in the legal services industry in China.
• In 2024, Kevin was honored as the “2024 Client’s Prioritize Choice Lawyer” in the “Excellent Lawyer & Law Firm Recommended by China’s Renowned Enterprises Legal Alliance” initiated by the “Ming Lv Tang”.
• In 2024 and 2025, Kevin was consecutively recognized for two years as a “Client-Preferred Lawyer” in the list of Outstanding Lawyers & Law Firms Recommended by General Counsels of Well-Known Chinese Enterprises, jointly initiated by the “Ming Lv Tang” and “Fa Lao Hui”.
• In 2024, Kevin was awarded the Stellar Accolade in the Trademark field by the international legal ranking agency LegalOne.
• In 2025, Kevin was honored as a “Leading IP Professional” in the Trademark Litigation category in the 2025 China Legal Pioneers List released by the “Ming Lv Tang”.
• In 2025, Kevin was recognized by the international legal ranking agency LegalOne as one of the 45 under 45: Intellectual Property, under the Practice Pioneers category.
• Represented a Japanese coatings company in a dispute involving misappropriation of technical trade secrets (chemical product formulas) and confidential business information by employees of its PRC joint venture. The first-instance court dismissed the claims; following the efforts of the legal team, the Supreme People’s Court overturned the judgment on appeal and held that infringement was established. (Recognized as a 2024 Benchmark Case by Lv Xin She; LegalOne Model Case; and a 2024 Typical Case of Shanghai’s New Quality Productive Forces)
• Represented Yunde Co., Ltd. in a trade secret infringement dispute and patent ownership dispute brought by a former cooperation partner. (Selected as one of the Top Ten Typical IP Judicial Protection Cases of Zhejiang Courts in 2024)
• Represented BriTech in a trade secret infringement lawsuit filed by Aiyan and Mr. Ding against it, and successfully persuaded the plaintiffs to withdraw the complaint through advocacy.
• Represented Canadian company Octaform in a non-infringement dispute concerning trade secrets with its former OEM manufacturer in China, provided PRC law support for related arbitration proceedings in Canada, and assisted with recognition and enforcement of the Canadian arbitral award in China.
• Represented a Shanghai-based electronic engineering company in a trade secret infringement dispute with a competitor, involving the protection of customer lists as trade secrets.
• Represented Wuxi Yangpai in a series of patent ownership disputes against Haimo Group. （One case was selected as a Top Ten IP Judicial Protection Case of Jiangsu Courts (2020) and a Top Ten IP Judicial Protection Case of the Suzhou IP Tribunal (2017–2021); another case was selected as a Top Ten IP Judicial Protection Case of Sichuan Courts (2024).）
• Represented Coca-Cola in a series of disputes concerning employee invention remuneration and patent inventorship, achieving favorable outcomes.(One case selected as a 2020 Typical Case of Shanghai Specialized Courts Serving the “Five Centers” Initiative)
• Represented Wuxi Lingge Machinery Technology Co., Ltd. in a patent infringement dispute with Foshan Jingyinhe Intelligent Equipment Co., Ltd.; successfully invalidated the principal claims of the asserted patent, and the Supreme People’s Court dismissed all claims of the opposing party. (LegalOne Excellent Case)
• Represented Yunde Co., Ltd. in a series of patent ownership and trade secret infringement disputes brought by Xinchuangda; the disputes were settled at the second-instance stage. (Selected as a Top Ten IP Judicial Protection Case of Zhejiang Courts in 2024)
• Represented Shanghai Asia Pioneer in a series of litigation and arbitration proceedings concerning patent licensing agreements with Wellman Pharmaceutical, involving patent invalidation, ownership disputes, breach of licensing contracts, and infringement issues, spanning nearly eight years with claims exceeding RMB 10 million.
• Represented Shanghai CEO in administrative litigation concerning patent invalidation; despite an invalidation decision by the Patent Reexamination Board, the Beijing IP Court and Beijing High People’s Court ultimately upheld the validity of all claims.
• Provided patent infringement defense services to Hebi Haichang, with all non-infringement arguments fully upheld by the Shanghai IP Court.
• Represented Suzhou Xingchen New Materials Group in a patent infringement dispute brought by Shengli Company.
• Represented Shanghai Heda Chemical & Petroleum Engineering Technology Co., Ltd. in utility model patent infringement mediation proceedings initiated by Jiangsu Hengfeng; non-infringement defenses were accepted by the Nanjing IP Office, leading to withdrawal of all claims.
• Represented Lianxian Intelligence in patent ownership and trade secret infringement disputes initiated by Shufei Technology.
• Represented Hunan Xingchen in patent invalidation proceedings against a competitor, successfully invalidating all asserted patents.
• Represented Shandong Gold Dafeng in a Supreme People’s Court second-instance patent infringement case; all appeals by the opposing party were dismissed.
• Represented a subsidiary of Sieyuan Electric in patent infringement litigation initiated by a former supplier; filed invalidation petitions against the asserted patents and compelled withdrawal of the lawsuit.
• Represented Huige Environmental Protection in invention and utility model patent infringement litigation brought by CSSC (Shanghai) Energy-Saving Technology; all parties reached a settlement with no liability borne by Huige.
• Represented Taiwan Sing-Bee in a series of patent infringement actions in China, with all claims upheld by the courts.
• Provided comprehensive patent enforcement services for U.S. company Gaither in China, filing more than ten invention and design patent infringement lawsuits to combat counterfeiting.
• Represented Shanghai Qiaotian Intelligent Equipment in patent infringement disputes with Stäubli Electrical Connectors; filed invalidation petitions against robotic arm connector patents and achieved settlement.
• Assisted Yingkou Guangming in French patent infringement litigation, coordinating closely with French and UK counsel and achieving favorable results.
• Provided patent enforcement services to Taizhou Qiuzhan Company relating to invention and design patents for educational equipment, filing nearly ten lawsuits across multiple provinces.
• Represented Yelanggu Liquor in trademark infringement and unfair competition disputes with Langjiu Group involving claims of RMB 200 million; the case was settled at the second-instance stage.(Included in the Supreme People’s Court 2024 IP White Paper)
• Represented Red Star Macalline in the “Li Xiang Kong Jian (理想空间)” trademark infringement dispute (Supreme People’s Court retrial case).(Selected as one of the 60 Typical IP Cases in the SPC Annual Report 2019)
• Represented Yuyuan Mall Group in invalidation proceedings against the “Jin Cheng Huang Miao (金城隍庙)” trademark; after losses in administrative proceedings, successfully overturned decisions through first and second instance litigation and SPC retrial.
• Represented German Duravit in recovering its Chinese trademarks “Du La Wei Te (杜拉维特)” through invalidation, opposition and non-use cancellation proceedings. (LegalOne Excellent Case)
• Represented Yuyuan Mall Group in multiple invalidation proceedings concerning “Lao Cheng Huang Miao (老城隍庙)” and “Cheng Huang (城隍)” trademarks, achieving complete victories.
• Represented Tsuburaya Productions in the “Ultraman” trademark infringement case, resulting in recognition of the “Ultraman” trademark as well-known.(LegalOne Excellent Case)
• Represented European pharmaceutical company Menarini in parallel import trademark infringement litigation; after first-instance defeat, successfully secured reversal on appeal.(LegalOne Excellent Case)
• Represented Shanghai Huantou in trademark invalidation and infringement proceedings concerning the “Hainabian(海那边)” trademarks, prevailing in all administrative and judicial stages.
• Represented Rohto Pharmaceutical in combating counterfeit “乐敦/楽敦” products and invalidating numerous bad-faith trademark registrations. (LegalOne Excellent Case)
• Represented European TTVJC Valve Group in combating trademark squatting in China by multiple domestic competitors; filed trademark oppositions and invalidation actions against similar marks, achieving complete success in all proceedings.
• Represented European cosmetics brand Pixi in comprehensive China trademark matters; successfully recovered core squatted trademarks through strategic planning, and filed multiple oppositions and invalidation actions against bad-faith registrants with favorable outcomes.
• Represented Japanese restaurant brand “Kōfuku Banchō (幸福班戳)” in trademark squatting disputes in China; filed trademark oppositions and invalidation petitions and successfully recovered several squatted trademarks through coordinated enforcement strategies.
• Represented Three Body Universe in copyright infringement litigation against Tencent relating to The Three-Body Problem; the first-instance court awarded RMB 5 million in damages, and the case was settled on appeal. (LegalOne Excellent Case)
• Represented Renshi Information in complex software copyright infringement litigation lasting over two years, achieving satisfactory results.
• Represented Yiyou Chuangxiang in arbitration proceedings against Bilibili concerning a game development contract dispute.
• Provided specified IP compliance review services for Shanghai CEO Environmental Protection Technology Co., Ltd. before listed in SSE Star Market, and provided assessment on legal risk for main product.
• Provided specified analysis on product infringement risk and advised for design-around (FTO) to Zhejiang Xianju Cuize Pharmaceutical Technology Co., Ltd.
• Provided IP due-diligence services for a famous European pharmaceutical company, Menarini, in acquisition of other pharmaceutical company.
• Provided drafting legal documents for collaboration between Shanghai Immunocang Biotechnology Co., Ltd. and ION CEBSIT Chinese Academy of Sciences, the project involving popular issues on science academy transforming scientific or technological achievements.
• Provided IP service for the cooperation project between SAIC MOTOR Venture Investment Co., Ltd. and Shanghai Jiao Tong University;
• Provided due diligence on investing high-tech corporation, reviewing specified investing documents for Shanghai Zhangjiang Venture Capital Ltd.
• Provided a specialized IP planning for a biological feed company based in Hunan Province, and advised on intellectual property rights for its IPO process;
• Provided IP due diligence service for a Shanghai-based camera motor company to acquire a Taiwan manufacturing enterprise;
• Represented SATA to analyze its competitor’s patent, and produced an analytical report on the patent nullification;
• Provided IP service for East China Architectural Design & Research Institute in its overall software system development;
• Provide legal services for the construction of intellectual property system for SCIP SITA Waste Service Co,.td.
• Provided specified legal services for Shanghai IC during the process of investing high-tech corporations like Shanghai Huali Microelectronics Corporation.
• China Europe International Business School (CEIBS) and EHL (Switzerland), HEMBA
• East China University of Political Science and Law, LLM
• East China Jiao Tong University, B.E.
• Nanchang University, LLB
• 2004 - 2005 Legal Department of CORETRONIC CORPORATION IP management
• 2006 - 2015 Haworth & Lexon Attorney at law & Partner
• Since 2015 Dacheng (Shanghai) Attorney at law & Partner
• P. R. China Lawyer
• P. R. China Patent Agent
• “Boundaries of Freedom: A Multidimensional Analysis of Appropriation, Plagiarism and Infringement in Artworks”, Collection & Auction, 2025
• “A Perspective on Transaction Risks at Art Fairs: Legal Protection and Risk Prevention for Art Buyers”, Collection & Auction, 2025
• “Comprehensive Analysis of ‘Counterfeit and Confusing’ Behaviours”, Wolters Kluwer, April 2022.
• “Analysis of Judicial Determination of Commercial Defamation”, Wolters Kluwer, April 2022.
• “Analysis of Judicial Determination of False Advertising”, Wolters Kluwer, April 2022.
• “Research on Intellectual Property Issues in the Listing on the Science and Technology Innovation Board”, Wolters Kluwer, June 2021.
• Monograph "Practical Operation and Case Analysis of The Company's Legal Risk Prevention and Control", more than 600,000 words, the first edition of the Legal Publishing House in 2015, the second edition in July 2019
• Member of Intellectual Property Committee of Shanghai Bar Association
• Member of the Shanghai Pudong Judicial Bureau’s Legislative Work Lawyers Expert Pool
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